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HOW TO: Get a Journalist to Cover Your News Release
By Emily Hogg Journalists all around the world receive hundreds of press releases every day. What would make them want to cover your story versus all of the rest? How do you, as an advocate for an...
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HOW TO: Pitch a Story to the Media
By Ashley Van Wagoner The Basics: It’s no secret that “earned” media coverage is the icing on the cake for any organization, but, how do you get the in? Well, it can be easy enough for disastrous news...
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HOW TO: Choose an Advertising Medium
By Rebecca Brebberman These past few weeks, I have been researching prices of different advertising mediums for one of our clients that I have been working with. For those of you who may be wondering...
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Do Your Calls to Action Suck? Try These Tips to Lift Conversions
Finding the very best Call to Action (CTA) for your site can mean a huge lift in your current conversion rate. Whether you’re trying to get someone to subscribe to your email list, submit a lead gen...
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How Visibility and Clarity Can Increase Traffic and Customer Engagement by 145%
This is a guest post written by Kyle Gray of Conversion Cake. Follow Kyle at Google+ Problem: new services page, a products page taking most of the traffic. We were very excited to be working with...
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New Year's Resolutions Are For Businesses Too
New Year’s resolutions are about as realistic as telling yourself you won’t eat too much on Thanksgiving. But when it comes to our business, goals have to be made, strategized, and achieved. According...
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Why We Buy: Inside the Mind of a Customer
Let’s play a little game of word association: chocolate sandwich cookie. Did anyone think of Hydrox? Didn’t think so. You probably thought of Oreo, and no one would think of Hydrox, even though it...
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Nurturing the Sales Funnel Using Social Media (Infographic)
Social media is taking the marketing world by storm. It’s crowded, competitive, but if you do it right, it’s golden. Haven’t formulated a strategy for your businesses’ social media accounts yet? To...
View ArticleAdaptive Content- The Latest Adaptation of Content Marketing?
While the technology support can be a little slow to evolve, content marketing strategies and techniques are taking new shapes to reach the ideal target market and to guide customers through the sales...
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The Keyword Challenge on SEOchat | How to Compete for Your Site’s Searchability
Keyword research, grouping, implementation, tracking, and measurement can certainly sound like an uphill challenge, but its also the starting platform for any online marketing campaign. The competition...
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How to Pass the Google Analytics IQ Exam in 2016
Predicting trends for 2016 have been the focal point of feeds for weeks and there isn’t a better time than now to focus on attainable goals for the present. Here’s one you can begin to check off today:...
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